McDonald's "Plan To Win" Strategy: The Payoffs
|
Code : COM0068
|
Region : Global
|
||||
 |
 |
 |
 |
||
|
History of McDonald's Brothers Dick and Mac McDonald started the first McDonald's hamburger stand in 1937. However, it was Raymond Albert Kroc (Kroc), an exclusive distributor of a five-spindled milk-shake maker called Multimixer, who suggested the idea of opening up several franchisee restaurants to the brothers. In 1954, the brothers appointed Kroc as an exclusive franchisee of McDonald’s for the US... Declining Fortunes McDonalds' fortune started declining from 2001 when it showed a disappointing performance.Compared to 2000, its total revenue grew from $14.243 billion to $14.87 billion but operating incomewent down from $3.33 billion to $2.697 billion and its net income declined from $1.977 billion to $1.637 billion... "Plan to Win Strategy" 'Plan To Win' was the company's recovery strategy so that it could again start showing improved profit margins from its operations. The purpose of the strategy was also to recapture the essence of its mission statement to make the customer happy each time he visits a McDonald's store.... |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
